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GRAND-AM and iRacing.com in Sports Car Racing Partnership

grand-am-iracing-online-sports-car-seriesBEDFORD, MA (October 22, 2010) – Beginning next month sports car racing fans and racing game enthusiasts world-wide will be able to compete with one another in online, multi-class races sanctioned by GRAND-AM, the road-racing arm of NASCAR, and organized by iRacing.com, the world’s leader in internet-based motorsport competition. The announcement of the GRAND-AM iRacing.com Online Sports Car Series, which will make its debut on November 2, was made today jointly by Kevin Hindson, GRAND-AM Vice President of Marketing and Communications and Kevin Bobbitt, iRacing.com’s director of marketing, and features races with cars in both the Daytona Prototype and GT classes.

“More than 300,000 fans attend GRAND-AM races in person each year, and millions more watch on television,” said Hindson. “They express their passion for motorsport through their love of cars, and they are very computer and internet savvy. This partnership with iRacing.com lets them more fully and actively engage both.”

In many ways this new partnership echoes the existing relationship between iRacing.com and NASCAR. As an official series, the GRAND-AM iRacing.com Online Sports Car Series has its own logo. (See attached.) In addition to sanctioning the online race series hosted by iRacing.com, GRAND-AM will also every week report race results and championship point standings for each of the four 12-week series run each year on its web site (http://www.grand-am.com/).

“The GRAND-AM iRacing.com Online Sports Car Series will be very popular with our existing members,” said Bobbitt. “As part of the 2010 iRacing.com World Tour we held a special 2.4-hour tribute race the Saturday of the Rolex 24 at Daytona, with thousands of our members participating. We also expect many GRAND-AM fans who are also racing game enthusiasts will find a home at iRacing.com where they can enjoy the benefits of organized online motorsport.”

Bobbitt noted that the tracks for 11 of the 12 2011 GRAND-AM Rolex Sports Car Series races are already in iRacing.com’s track inventory. The GRAND-AM iRacing.com Online Sports Car Series will feature iRacing’s exact digital versions of the Riley Mk XX representing the Daytona Prototype class and the Ford Mustang FR 500S initially as a production-based race car.

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About KevinBobbitt

Kevin Bobbitt is the Director of Marketing at iRacing.com. He has been with iRacing since 2007 and is a long time marketing professional bringing more than 16 years of experience in both online and offline consumer marketing to the job. Kevin's commitment to iRacing starts with his passion for motorsports. He is a fan of anything powered by an engine. When not racing on iRacing or watching a race on TV he can likely be found at the track or an autocross site in his Porsche 944S2. Kevin is also the commissioner, punisher and all around rule maker for the Rennsport Racing League run on iRacing. Kevin resides in New Hampshire with his wife and two boys.

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