inRacingNews Settings

Collapse

Main Content

Keep navigation bar on top
Show featured article box
Show Comments

Sidebar

Calendar
Series Standings
Recent
Most Viewed
Most Commented
Categories
iRacing TV
Facebook Fans
The Team
Blogroll
Save Settings
5dollarpromo_160x600 Simcraft Main Performance PC
M T W T F S S
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31  

iRacing TV

Collapse Expand

Facebook Fans

Collapse Expand

The Team

Collapse Expand
  • David Phillips
    Editor and Chief
    David Phillips is a long-time contributor to print and electronic publications in the U.S. and abroad, including Racer, Autosport, AutoWeek, Motor Sport and SPEEDtv.com, oversees the daily updating of news stories and assigns, edits and contributes feature material for inRacingNews.com.
  • Chris Hall
    iRacing.com Series Writer
    Chris Hall has been writing since the nineties and moved into motorsports reporting in 2005, covering series such as ALMS, British GT, FIA GT, Le Mans and 2CV racing for Full Throttle magazine, Motorsport.com, The-Paddock.net, GTGateway.com, L' Endurance and, of course, inRacingNews. During 2008 and 2009, he worked with the RSS Performance Porsche Carrera Cup Team (and former British GT(C) champions) as a data engineer for a variety of drivers and models of 997s.
  • Jameson Spies
    Contributing Writer
    19 years old, Jameson Spies lives in Quartz Hill, California. He grew-up surrounded by racing. His mother raced late models throughout Southern California while his father built and setup the car. Not surprisingly, Jameson began racing go-karts at the age of 13, and is now racing Spec Trucks at Toyota Speedway at Irwindale. He has a passion about all forms of racing and hopes to make a career out of it.
  • Jason Lofing
    iRacing.com Series Writer
    Jason is 21 years old and was born and raised in Elk Grove. California. A big time NASCAR fan, he hasn’t missed a race on Sunday in years. Lofing is also a huge San Fransisco Giants fan and tries to take in at least a couple games a year. Other than sim racing, his biggest (and far more expensive!) hobby is photography. Although he is rather new to sim racing, Lofing has already accomplished some pretty impressive results, qualifying for the 2011 iRacing Oval Pro Series in Season 1, 2011, winning the inaugural Landon Cassill Qualifying Challenge and finishing runner-up in the second one.
  • Tim Terry
    Contributing Writer
    Tim Terry, aka the voice of Maritime stock car racing, fell in love with sim racing in 2004 after he joined the Sim Racing Network crew as a pit reporter. From October 2004 to SRNtv’s closure in June 2007, he’s covered prestigious races and leagues such as the Online 500, FLM Fall 400, Real Racing Online and the DMP Racing League – each as the lead broadcaster for the company. At the same time the wheels started to turn in another direction as he began announcing stock car racing locally. Terry became the assistant announcer at Scotia Speedworld in May 2007 and took over full duties in May 2009 when long-time voice Mike Kaplan retired from the track. Terry also became the series voice of the Parts For Trucks Pro Stock Tour in ’09 and continues to hold down both posts in 2011. He has also announced races for the Pro All Stars Series, Atlantic Open Wheel and Maritime League of Legends tours and has called races at six different Atlantic Canadian tracks. Terry can be heard online at WebRacingNetwork.com, RLMtv.com and OLRtv.com covering sim races. He also makes occasional appearances on PSRtv.com. In addition to inRacingNews, his articles and columns can be read on ScotiaSpeedworld.ca, MaritimeProStockTour.com and his own website at timterryonline.com.
  • David Allen
    Contributing Writer
    North Carolina born and raised with over 15 years of computer/IT experience, I combine two of my biggest hobbies -- racing and technology -- here at inRacingNews. In my spare time I run a Nascar fan site and cure my own need for speed riding atvs. If it involves technology or racing I'll be there, but combine the two and I'll be looking a front row seat. Stop by and say hello anytime!
  • Allen Krier
    Contributing Writer
    Allen was born in West Palm Beach, Florida but grew up in Atlanta and attended Georgia College and State University where he received a BS in Information Systems. Currently a resident of Albany, GA, he started sim racing in 2008 while in college when iRacing was first released to the public. Since then, Krier has been a two time iRacing Pro Series driver (2009 and 2010), picking up one Pro Series win at Daytona in ‘09. Besides sim racing, Allen’s other hobbies include RC Car racing as well as “attending and watching any sporting event that I can including going to the local dirt track.

Fernandes: F1 must promote itself better

December 13th, 2011

Tony Fernandes Lotus 2011 Brazilian Grand PrixTony Fernandes believes Formula 1 needs to do more to promote itself better in new markets if it is to grow its fan base in the future.


Amid an expansion of the F1 calendar outside of Europe – with India and South Korea having been added in the past two years, and Russia coming in 2014 – grand prix racing is facing the challenge of attracting new spectators if the events are to be a success.


And with fresh memories of how some new venues have struggled to attract an audience – with Turkey having been dropped from the calendar because of a lack of support – Fernandes thinks that a different approach may be needed.


Writing in the latest edition of the FIA Institute’s IQ magazine, the AirAsia and Team Lotus chief believed that efforts had to go beyond the traditional way of trying to create a culture of grass roots motorsport.


“We need to keep the sport simple when it is introduced to new countries,” said Fernandes. “Motor racing, and specifically F1, is complicated, but the more understandable we make it, the easier it will be to get the newer countries involved.


“You can’t take F1 to India for the first time and treat that audience the same way you would the hugely knowledgeable tifosi at Monza. Italy has 90 years of heritage; India is brand new. Cricket exploded when they made the sport simple and accessible – first with the one-day game and now with Twenty20.”


He added: “I also think the teams and the drivers need to spend more time in the countries they’re visiting.


“When I was in the music business nothing beat bringing an artist to the country. Touching and feeling the sport is important. And we have to get away from the idea that F1 is a once-a-year thing that then goes away. It can’t just be about that.


“There needs to be bigger, wider promotion of the event, more coverage around the event, more TV programming from behind the scenes, as well as more journalists engaging with the event and more television promoting the rest of the season.”


Fernandes believes that the benefits of a big promotional push have been proven by the way that the football business grew when television companies started a major marketing effort.


“Football exploded into new markets and got really big when Sky and a few other TV channels came along and promoted it hard,” he explained. “There may be a lesson in that.”

No comments yet...

RSS Feed Collapse Expand
  1. Name Email