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BMW 1 Series M Coupe To Pace Rolex 24
January 21st, 2011
WOODCLIFF LAKE, N.J. — Only 20 days after its world debut at the North American Int’l Auto Show in Detroit, it has been revealed that the BMW 1 Series M Coupe will serve as the official pace car alongside the BMW M3 during the Rolex 24 at Daytona Int’l Speedway Jan. 28-30.
“There’s no better way to greet your most enthusiastic fans than from the front of the Rolex 24 field,” said Dan Creed, vice president of marketing for BMW of North America. “BMW M is synonymous with motorsport. With six BMW-powered entries in this year’s field and on the 35th anniversary of our overall win, it’s perfect that the new 1 Series M Coupe was chosen as pace car. This will be the first time most fans are able to see our newest M car in action.”
This year’s contest marks the 35th anniversary of BMW’s overall win at the classic endurance event. In 1976, Peter Gregg, Brian Redman and John Fitzpatrick drove a BMW CSL to victory.
BMW has three class wins at the Rolex 24. An M1 driven by Hans Stuck and Alf Gebhardt took GT1 honors in 1981. The BMW Team PTG M3 scored back-to-back wins in the GT3 class at Daytona in 1997 and 1998. Bill Auberlen and Boris Said were co-drivers in those victories and will team up again this year in the BMW-powered Turner Motorsport M3 Coupe.




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