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Carlson Named Hendrick Motorsports President
July 28th, 2010

CONCORD, N.C. — Rick Hendrick has named Marshall Carlson to the role of president and chief operating officer of Hendrick Motorsports.
Hendrick made the announcement Tuesday to more than 500 people at the organization’s quarterly employee meeting. Hendrick’s late brother John Hendrick, who assumed the title in 1998, held the position of Hendrick Motorsports president most recently.
John Hendrick was one of 10 people killed in a plane crash on Oct. 24, 2004 while traveling to Martinsville, Va., for a NASCAR Sprint Cup Series race. The role of president had remained vacant since the tragedy.
“Marshall has the ability to plug into every aspect of our industry, from competition to marketing, at an extremely high level,” said Hendrick, owner of Hendrick Motorsports. “He’s versatile from a business perspective, and there’s a high degree of respect for him throughout the organization because of the way he treats people. We’re very fortunate to have someone of his considerable talent help guide us into the future.”
Carlson, 37, will continue to oversee the day-to-day operations of Hendrick Motorsports, which has earned four NASCAR Sprint Cup Series championships since he assumed the role of executive vice president and general manager on Jan. 24, 2005.
“Hendrick Motorsports is a family, and it’s been one of the great privileges of my life to work with these amazing people,” Carlson said. “This opportunity comes with the highest commitment to serve my teammates and support their continued success.”
Carlson started his Hendrick Motorsports career sweeping floors as part of a chassis department summer internship. After earning a degree in business administration in 1996 from the University of North Carolina at Chapel Hill, he served as engineer for the organization’s fledgling Camping World Truck team, which earned the first of three series championships in 1997.
Following the 1998 season Carlson was reassigned to focus on Hendrick Motorsports’ sponsorship and marketing efforts as director of marketing services. In 2000 he managed a $10 million facilities effort, which included the design and construction of racing operations space now housing the Sprint Cup teams of Jeff Gordon and Jimmie Johnson.
From 2002 to 2004 Carlson oversaw more than $200 million in real estate projects as vice president of corporate financial management with Hendrick Automotive Group, one of the largest automotive retail operations in the United States.



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