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Penske Team Adds Sponsors
January 25th, 2011
Sam Hornish, Jr., Brad Keselowski and Kurt Busch meet the media Monday night at Penske Racing in Mooresville, N.C. (Getty Images photo).
MOORESVILLE, N.C. — Sponsorship announcements were the order of the day Monday night as the NASCAR Sprint Cup Series Media Tour visited Penske Racing.
After helping the No. 22 Dodge team and driver, Brad Keselowski, capture the 2010 NASCAR Nationwide Series championship, Ruby Tuesday, Inc. has extended and expanded its partnership with Penske Racing.
The restaurant chain will sponsor the No. 22 Dodge in five Nationwide Series races and will also be an associate sponsor of the No. 2 Miller Lite Dodge Keselowski will drive in the Sprint Cup Series.
Penske Racing’s Kurt Busch will join Coca-Cola’s family of NASCAR drivers this season. Coca-Cola will sponsor the 2004 Sprint Cup Series champion as Busch pursues his second series title while driving the No. 22 Shell-Pennzoil machine in 2011.
Busch will carry the iconic Coca-Cola name on both his uniform and his Dodge Charger as he looks to extend his Cup Series victory streak to 10 consecutive seasons.
As part of the relationship, Busch and Penske Racing will be featured in Coca-Cola’s in-store promotions throughout the 2011 season and Busch will also make promotional appearances on behalf of Coke.
Alliance Truck Parts, a leading provider of replacement parts for the commercial transportation industry, will be the primary sponsor of the No. 12 Dodge Challenger driven by Sam Hornish, Jr. for the 2011 NASCAR Nationwide Series.
Hornish will drive the Alliance Truck Parts Dodge for Penske Racing in at least eight races in the upcoming Nationwide Series season.
Penske Racing and Kimberly-Clark will begin a new partnership in 2011 as the Penske teams competing in NASCAR will assist in the promotion and marketing of Wypall Wipers.
Kimberly-Clark, which includes such global brands as Kleenex, Scott and Huggies, and the Wypall brand, will become an associate sponsor of Penske Racing’s NASCAR teams beginning this season.




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