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WIX Filters Partners With Stewart-Haas
January 19th, 2011
WIX Filters served as the primary sponsor of the No. 39 Stewart-Haas Racing Chevrolet driven by Ryan Newman at Bristol (Tenn.) Motor Speedway last August. (HHP/Erik Perel Photo)
KANNAPOLIS, N.C. — WIX Filters, a member of the Affinia Group family of brands, has joined Stewart-Haas Racing as the team’s official filter and as primary sponsor of the No. 39 Chevrolet driven by Ryan Newman in two events.
To kick off the partnership, WIX Filters will sponsor Newman and the No. 39 team in the Feb. 12 Budweiser Shootout at Daytona Int’l Speedway in Daytona Beach, Fla.
“Winning the 50th running of the Daytona 500 is my greatest achievement so far in NASCAR,” said Newman. “The opportunity to run the Shootout gives us more knowledge to make another run at a Daytona 500 victory. Having WIX Filters join us as a technical partner at Stewart-Haas Racing provides an immediate advantage, so it makes sense to start the season with them on board our No. 39 Chevy.”
WIX Filters will rejoin Newman and the No. 39 team as primary sponsor for the Aug. 21 NASCAR Sprint Cup race at Michigan Int’l Speedway in Brooklyn, Mich., where Newman is a two-time Sprint Cup winner.
When not serving as a primary sponsor, WIX Filters will have brand identification beneath the hoods of both Stewart-Haas Racing entries and on the sleeve of Newman’s uniform.
“With Stewart-Haas Racing, we have an excellent partner to help promote our brand, but we also have a NASCAR team that uses our products to help them win races and perform at the top level of the sport,” said Jeff Blocher, brand manager for WIX Filters. “It’s a point of pride when the guys working on the racecars come up and tell you they like using your products and they have great confidence that WIX Filters will get the job done every weekend.
“Our relationship with Stewart-Haas Racing also gives WIX a product relationship with Tony Stewart Racing in USAC and the World of Outlaws Sprint Car Series, along with track sponsorship at Eldora Speedway in Rossburg, Ohio, where we’re able to bring the WIX brand to fans of grassroots racing,” Blocher added.




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