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ALMS Snags Broadcast Deal With ESPN
January 3rd, 2011
ALMS officials have entered into a multi-year broadcast and digital agreement with ESPN that will see the sports-car series televised over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. (ALMS Photo)
BRASELTON, Ga. — The American Le Mans Series presented by Tequila Patrón will have a new home starting with the 2011 season.
Series officials have entered into a multi-year broadcast and digital agreement with ESPN that will see the sports-car series televised over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com.
In the new broadcast and digital package, ABC will feature four race telecasts, beginning March 20 after the season-opening Mobil 1 Twelve Hours of Sebring (Fla.). Other venues featured in ABC’s lineup will be Wisconsin’s Road America in August, Baltimore on Labor Day weekend, and the season-ending Petit Le Mans at Georgia’s Road Atlanta in October. ESPN2 will feature two-hour telecasts of the remaining events as well as encore airings of the ABC race telecasts.
The deal will present the ALMS, which had been formerly broadcast on CBS, Speed and NBC, to a significantly larger audience than in previous years. ABC has 100 percent coverage in 115.9 million U.S. households, while ESPN2 is available to 99.7 million homes and is one of the most widely distributed broadcast outlets in the U.S.
All ALMS races will be carried “live” in their entirety and fully produced on ESPN3.com with ESPN2 and ABC providing televised coverage on a delayed basis. ESPN3.com will deliver nearly 60 hours of live coverage, including 60-minute qualifying shows from each event along with pre- and post-race content.
The package also includes a two-hour documentary-style broadcast from the inaugural Baltimore Grand Prix in September produced by the Emmy-award winning production team of Intersport, a media and marketing agency that represented the ALMS in the agreement with ESPN.
ALMS President/CEO Scott Atherton called the multi-platform productions “a here-and-now benchmark example of how fans will be able to access their favorite sports programming whenever and however they wish. It combines a core conventional television component, a live digital Web delivery component, an on-demand option and potential other methods of viewing that are being embraced by our ever-growing 18-34 demographic.
“As our current broadcast arrangement was expiring, we turned to Charlie Besser and his team at Intersport,” Atherton said. “They developed the strategy and established our new relationship with ESPN. We firmly believe that with Intersport’s guidance, we have confirmed an outstanding media foundation for the Series now — and equally important for the future.”




David Phillips
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fairlyoldguy
January 8th, 2011 at 4:17 pmThis is a sick joke! I am not interested in watching races on my computer,OK. And as far as the delayed broadcasts, well, heck, why watch them when I will already know the results?
Something stinks here. Did NASCRAP (i.e. Grand-Am) bully SpeedTV into dropping ALMS? It’s truly a bummer for me. All that is left for me is F1 and Indycar. Will Speed at least cover the 24hrs. of LeMans?