December 7th, 2010
Sam Hornish, Jr. drove a Penske Racing Dodge with backing from AAA in several NASCAR Sprint Cup events during the last few seasons. (HHP/Harold Hinson Photo)
MOORESVILLE, N.C. — Penske Racing continued its recent sponsorship surge by agreeing to a multi-year contract extension with the Automobile Club of Southern California (AAA) in both the NASCAR Sprint Cup Series and IZOD IndyCar Series.
“We are excited to broaden our racing affiliation with the Penske organization,” said Thomas V. McKernan, Auto Club CEO. “The extension of our agreement is just one part of our ongoing relationship with Penske which includes a truck rental member discount program and Penske auto dealerships in our vehicle purchasing program. Since starting with Penske Racing in 2008, we’ve experienced good results through our activation programs. Expanding our relationship with the Penske Racing organization to include its outstanding IndyCar team allows us to reach a distinct, diverse fan demographic, and we expect great results there, too.”
Under the agreement, AAA will be the primary sponsor the No. 22 Dodge driven by 2004 NASCAR Sprint Cup Series champion Kurt Busch during three Sprint Cup events, co-primary sponsor in two additional races and as a major associate sponsor the rest of the year.
In addition, Penske IZOD IndyCar Series driver Helio Castroneves will drive a AAA-backed Dallara Honda during the Grand Prix of Long Beach in California April 17 and the doubleheader event at Texas Motor Speedway in Fort Worth, Texas, June 17.
“We are pleased to extend our agreement with the Auto Club and build on our relationship,” said team owner Roger Penske. “The Auto Club and AAA have been longtime partners with Penske Truck Rental and they have been a terrific sponsor on our NASCAR teams. We look forward to adding to the relationship beginning next season with the No. 22 team and in the IZOD IndyCar Series.”