AlperX by Cosworth launches at PMW Expo 2026: a new model for integrating best-in-class technology
November 11th, 2026 by Cosworth
A new ecosystem and alliance of best-in-class technology companies across motorsport and sim racing launches today, coming together to deliver integrated technology solutions and experiences. Members include Control, Cosworth Electronics, iRacing, Paceteq and Sim-Lab.
Cologne, 11.11.2026.
Motorsport has never had such a diverse range of technologies and system specialists within the industry, all performing at an incredibly high level. But this comes at the cost of time and effort spent by manufacturers and teams implementing a cohesive vehicle architecture.
Currently manufacturers and teams work with a number of suppliers to find the right technology. Engineers then have the job of getting various systems to work together: reconciling configurations, moving data between tools and repeating the exercise every time a product changes. Wasting valuable time and money.
Alternatively, manufacturers and teams buy everything from one company. But, no single company is a market leader across all hardware and software solutions, from control electronics and logging to telemetry, timing and analysis. So, the final system is only as strong as the weakest link.
AlperX by Cosworth, the Alliance for Performance and Experience, changes that.
Launching today at PMW Expo 2026, AlperX brings market leaders together into one ecosystem to deliver best-in-class performance products, designed to work together seamlessly from the start.
Led by Cosworth Electronics and initially launching with five members: Control, Cosworth Electronics, iRacing, Paceteq and Sim-Lab, members work together on unique features and benefits that work out of the box, integrating directly with one another so customers get each member’s specialist technology without having to spend time integrating various systems themselves. It goes further than integration: members work together on unique features that work out of the box.
AlperX is sector agnostic, spanning real-world racing and simulation with each member bringing specialist knowledge and expertise to the group.
THE MEMBERS
COSWORTH ELECTRONICS
For nearly 40 years, Cosworth Electronics has supplied control, data and analysis systems: Antares ECUs, Badenia data loggers, Centaurus power distribution, steering wheels and Cosworth’s Pi Toolbox among them. Wherever performance matters, Cosworth captures the data, controls the system and turns the data into decisions. For a company leading its own field, AlperX membership is a direct route into Cosworth hardware, Pi Toolbox and the engineers who use them and Cosworth customers can run their systems alongside market-leading partners without the integration work.
“No single company can lead in everything and that includes us. So rather than try, we decided to invite companies that are leaders in their own fields to build with us. Five members today is the start, but this is by no means a closed ecosystem. What excites me is who joins next, what new capabilities they bring and what our customers will be able to do with our combined knowledge and solutions.” Paul Newby, Managing Director, Cosworth Electronics
CONTROL
Control has supplied race-winning cellular telemetry since 2016 across FIA WEC, IMSA, ELMS, SRO, NLS and SailGP with 24-hour wins at Le Mans, Daytona, Spa and the Nürburgring. Working with Cosworth Electronics, Control is bringing together telemetry and in-car camera for teams, delivering live car data combined with video and telemetry backfill with dual-rate streaming. All of it fully integrated in Cosworth’s Pi Toolbox.
“Integrating with Cosworth Electronics as part of AlperX puts our data, audio and video streaming straight into Pi Toolbox, with new features that work seamlessly to deliver a great end-user experience. And every member that joins after us can make that offer bigger.”
Nathan Sanders, Founder and Technical Director, Control
IRACING
iRacing is the leading motorsport simulation platform, founded by Dave Kaemmer and John Henry. Official partners include NASCAR, IMSA, the FIA, INDYCAR and Supercars. Through AlperX, iRacing drivers take their session data straight into Cosworth’s Pi Toolbox Plus – the same analysis software that professional teams use. AlperX membership strengthens the relationship between iRacing and Cosworth Electronics as both build on it.
“Our members race the same circuits and cars as the professionals. iRacing goes beyond a driving simulator: teams use it for set-up development and engineering training. We joined AlperX because the line between sim and real-world racing keeps getting thinner. Our members now get the same analysis tools the professionals use to understand their driving.” Steve Myers, Executive Vice President, iRacing
PACETEQ
Paceteq’s ONE TIMING, ONE RACEHUB and ONE CONTROL are used in Formula E, FIA WEC, E1 and NASCAR. Plus, it runs series race control with SRO America. For engineers, AlperX means live timing and strategy data arrive in Cosworth’s Pi Toolbox as channel data ready for maths channels and next to car data, rather than on a separate screen.
“Timing is worth more inside the engineer’s analysis than on a separate screen. That’s why we joined AlperX: ONE TIMING now lands where the decisions are made, for every Pi Toolbox user and every new member brings it to more engineers without another bespoke project.” Alexander Bodo, Founder and CEO, Paceteq
SIM-LAB
Founded in 2015, Sim-Lab designs and builds high-end sim racing hardware: P1X and GT1 cockpits, the XP1 load-cell pedal set, DDS TorqueSync™ direct drive wheelbases and the SQ1 sequential shifter. Sim-Lab and Cosworth Electronics engineers have worked side by side to build an exact one-to-one sim racing version of Cosworth Electronics CCW Mk3 steering wheel, launching in December 2026.
“Our engineers sat alongside Cosworth Electronics’ engineers to get every detail of the CCW Mk3 right, one to one. That is why we joined AlperX: sim racers deserve the real thing, and this alliance is where the real thing gets built.” Richard Schouteren, Founder and Managing Director, Sim-Lab
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