March 11th, 2020 by Jason Galvin
The Lionheart Racing Series will enter a new era in 2020 by announcing that HyperX, a leading manufacturer of gaming hardware, is now the title sponsor and Official Gaming Peripheral Partner of the racing series.
The Lionheart Racing Series powered by HyperX utilizes iRacing simulation software and features three fixed-setup open-wheel series competing in over 50 events during the 2020 season.
“I am beyond excited and proud to announce this partnership with HyperX,” Lionheart founder Jorge Anzaldo said. “Our admin team has long had a vision of growing Lionheart to the point where we could offer value in a partnership with a major gaming company. The fact a brand as recognized as HyperX saw the value in partnering with Lionheart is simply amazing.”
“HyperX is excited to partner with Lionheart Racing and support the growth of on-line racing,” said Kitty Nguyen, HyperX sponsorship specialist. “We’re honored to come aboard as the title sponsor of the Lionheart Racing Series.”
Fans and drivers alike will be able to take advantage of a 15 percent discount on HyperX products on hyperxgaming.com using promo code LIONHRT15. Activities will debut during the opening event of 2020, the First Medical Equipment 200 at the virtual Homestead-Miami Speedway is set to take place Wednesday, March 11 and streaming live on the iRacing eSports Network. The broadcast start time is set for 10:35 p.m. EST.
Drivers in both the IndyCar and Retro series will be outfitted with HyperX Cloud Alpha gaming headsets during the season, as well as the Lionheart Indianapolis 500, set for Sunday, June 28.
Throughout the season, drivers will have a chance to win other HyperX hardware, including products like HyperX FURY RGB SSD, Alloy Elite RGB Keyboard, FURY Ultra RGB Mouse Pad and Pulsefire Surge RGB Gaming Mouse.
“I have a HyperX SSD at the heart of my gaming PC,” Anzaldo said. “I’m not the only league member who turned to HyperX when building their computer. The computer for a sim racer is as important as the motor for a real racer; a performance PC helps you win. That’s why we use the best, and that’s why we’re now partnering with the best.”
Founded in 2014, the Lionheart Racing Series powered by HyperX races in honor of the late Dan Wheldon – known by the Lionheart moniker to his closest fans – and continues to race on with the same spirit Wheldon had: race hard, but race the right way, and most of all, have fun doing it.
Lionheart Racing Series is a premier private open-wheel racing series in eSports, set to help redefine the way private eSports leagues build relationships with major gaming companies.
The series has become known for its close racing, family-like atmosphere, professional broadcasts with partner Global SimRacing Channel, and organization that is second to none in the sim racing community.
Every race in the Lionheart IndyCar Series presented by First Medical Equipment and Lionheart Retro Series presented by DMLC Racing Channel event can be watched live via a professional broadcast stream on the iRacing eSports Network.
In 2019, the Lionheart IndyCar Series presented by First Medical Equipment and the Lionheart Retro Series presented by DMLC Racing Channel awarded over $16,000 combined in valued and cash prizes, including sim racing equipment, apparel, racing art and collectibles. The series has also partnered with charitable causes and annually holds races in honor of organizations supporting cancer patients and mental health awareness, as well as veterans and first responders.
In six years, the league has grown to include many members, including some that have experienced success at or around the track in real life, including current IndyCar driver Sage Karam, retired IndyCar race winner Richie Hearn, three-time Lionheart champion and current Ilmor Engineering IndyCar Trackside Support Engineer Adam Blocker, SCCA winner Ryan Otis, motorsports graphic design artist Tyler Graaf and national motorsports broadcaster Jason Galvin.
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability.
HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules, 10 million gaming headsets and one million keyboards worldwide.
Whatever your skill level, whatever genres you play, HyperX embraces all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
For more information or to shop the entire line of HyperX products, visit www.HyperXGaming.com.
For more information, including broadcast links, on the Lionheart Racing Series powered by HyperX, visit www.LionheartRacingSeries.com.