March 12th, 2021 by Next Level Racing PR
Next Level Racing® is set to join forces with iRacing®, the world’s premier motorsport racing simulation software. This year, Next Level Racing® and iRacing® will be embarking on an exciting new partnership, introducing two co-branded cockpits including the launch of a brand-new premium simulator chassis.
This new collaboration between the two leading brands in motorsport simulation will give sim racing enthusiasts plenty to look forward to, with Next Level Racing® offering drivers the full spectrum of premium sim-racing products from entry-level to high-end competition-grade cockpits.
“iRacing® is thrilled to partner with Next Level Racing®. This is the first time we will place our brand on a piece of hardware and the decision wasn’t made lightly. iRacing® has built our brand around quality, and for that reason, it was extremely important to us to associate with a company that felt the same and could deliver that. We are all very excited to give sim racers a great experience not only with our software but now in partnership with Next Level Racing®.”Otto Szebeni – Director of Sales and Marketing for iRacing®.
“We are excited to collaborate with iRacing®, a market leader in simulation software to introduce what we believe is the best consumer racing cockpit. The new premium cockpit has been designed specifically for sim racers that demand nothing but the best. Our Design Team’s relentless pursuit for perfection in combination with the expertise from our friends at iRacing® has helped set a new benchmark for a racing cockpit.” Kam Khadem – Head of Brand and Strategic Growth for Next Level Racing®.
Further details of this exciting partnership, as well as the unveiling of Next Level Racing®’s new premium cockpit, will be revealed in Q2 2021 and used by esports and professional drivers globally. To be the first to receive exclusive updates for the Next Level Racing® x iRacing® partnership, sign up here.
About Next Level Racing®
Founded in 2009, Next Level Racing® is the World’s leading simulation brand revolutionizing simulation with its industry-leading product range. The clear focus of the award-winning brand lies in innovation and quality to meet the demanding need of sim racers and gamers. Next Level Racing® continues to lead the market with innovative designs and technology. As well as a strong presence and community partners in the global gaming industry, Next Level Racing® is an official PlayStation® licensee, official Global Sales Partner with Thrustmaster®, and official partner of Team Fordzilla, Ford Motor Company’s first eSports team. As a company, Next Level Racing® has pride in challenging the industry with world-class products and has a passionate and innovative global team that continues to push boundaries. The Next Level Racing® range of products is sold in more than 50 countries and stocked by major retailers around the world. For more information, visit the Next Level Racing® website.
The world leader in the online racing simulation and gaming market, iRacing was founded in 2004 by Dave Kaemmer and John Henry. Kaemmer was co-founder of Papyrus Design Group, developers of award-winning racing simulations including “Grand Prix Legends” and NASCAR 2003.” Henry is principal owner of the Boston Red Sox and Liverpool Football Club, as well as co-owner of NASCAR’s Roush Fenway Racing. iRacing.com has developed dozens of formal partnerships in the motorsport industry to help create the most authentic racing simulation in the world including with NASCAR, IndyCar, International Speedway Corporation, Speedway Motorsports, IMSA, World of Outlaws, Mazda Motorsports, McLaren Racing, Williams F1, Audi, BMW, Ferrari, Ford, Mercedes-Benz, Porsche, Volkswagen, the Skip Barber Racing School and General Motors. For more information, visit the iRacing® website.