Yesterday’s news of NASCAR’s ten year TV rights deal with the NBC Sports Group brings fundamental changes to the motorsports television landscape . . . again.   Some of us can recall the days when “motorsports” and “television” were all but mutually exclusive.  Apart from ABC’s Wide World of Sports’ highlight coverage of the Monaco Grand Prix and selected NASCAR races, pickings were slim.NBC NASCAR

That changed with live broadcasts of the Indianapolis and Daytona 500s which, in turn, expanded to the full NASCAR and Indy car series, ultimately leading to the debut of the Speed Channel cable network with Formula One and other motorsports “properties.” However, it wasn’t until Speed added NASCAR to its portfolio that “the little cable network that could” grew beyond a “niche” market.

As the television infrastructure consolidated/pyramided, NASCAR effectively outgrew Speed and moved into new relationships with FOX Sports (which, in turn, added Speed to its properties) and NBC, complementing its Daytona 500 deal with CBS.

More recently, NBC launched a cable sports network of its own, acquiring the Versus channel and its properties The Tour d’France and the National Hockey League.  Versus’ enthusiastic coverage of The Tour and the NHL had done wonders for both . . . trends that accelerated under the auspices of NBC.  With IndyCar and Formula One coming aboard, NBC Sports developed an attractive synergy of motorsports partners that – like The Tour and the NHL – could be cross-promoted and, in some cases, broadcast on NBC itself.

In a sense, history repeats itself with NASCAR “following” IndyCar and Formula One to NBC Sports as it once did to Speed.   As dedicated Speed-watchers can attest, one of NBC’s challenges will be ensuring the very properties that helped make it attractive to NASCAR are not marginalized by the new 800 pound gorilla in the room.  But if NBC can balance its NASCAR coverage with commitments to its existing partners, the next decade will see the emergence of a new sports television giant.

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48 Comments

just means higher cable and satelite bills

mark
August 13th, 2013 at 10:06 am

nbc would be a good move

clint
August 24th, 2013 at 4:30 pm

I hope NBC covers more auto sports and auto truck related shows. The new foxsports 1 is terrible. Completely lost
my interest.

Justin Childs
August 26th, 2013 at 11:34 am

It really sucks that they took away speed channel.Do we really need another ESPN or COMCAST sports or any of the other dozen sports channels?I am an automotive fan and now all I see is baseball football & soccer with about 10 seconds of the racing news.I like football but do you really need 12 different veiws of what happened in the game? A real waste of time.Im done.

John E.
August 26th, 2013 at 1:06 pm

I think FOX shot themselves in the foot with this new fox1, I don’t even bother to see what’s on this new channel. At least with Speed channel you could pretty well bet there would be something on there that was to do with Speed or motorsports of some kind. Fox 1 isn’t for me!

Richard J
August 27th, 2013 at 10:35 am

Less NASCAR for average southerners to watch. If I cannot get it on the big five with my antenea, I cannot watch it. Cable programing sucks at best and Satelite is a complete joke.

Chuck
August 28th, 2013 at 8:16 am

How does this change the landscape? The full NASCAR Sprint Cup schedule is already on TV. It’s easy to miss races since they do some on Saturday night, some on Sunday afternoon, some are on Fox, some are on TNT, some are on ABC, some are on ESPN, but putting them all on NBC hardly changes the landscape. I agree with Mark above: watch your cable bill go up ‘cuz NASCAR isn’t cheap. Also, did NBC buy the services of DW and Larry Mac? Without them NASCAR is just “circle-driving”.

Clyde Hanks
August 28th, 2013 at 9:23 am

I agree that Fox shot themselves in the foot doing away with the speed Channel. I used to watch the speed channel all the time. I do not even go there anymore. The Wind Tunnel and the Speed Report were Sunday night favorites.

Al Sowash
August 29th, 2013 at 9:42 am

The loss of SPEED is tremendous. I didn’t go to Speed to watch MMA or UFC. I bought a higher level package on satellite in order to have Speed. Now I believe I would rather watch BBC America than Fox. Fox didn’t shoot it self in the foot, it used a nail gun on both feet to stagnate!

Mike Rowles
August 29th, 2013 at 10:43 am

Now that SPEED is gone and now taken over by UFC… no wait… I meant Fox Sports 1. Where do we go now for AUTO RACING? Seems we have to go to NASCAR.com to get info on the sport, and even NASCAR.com is another big joke. I guess we just need to quit buying tickets and apperal so maybe NASCAR comes out with their own channel. Lost without all the race features on SPEED. We can now go to Fox 1 to get 8 hours of sport dummies.. wait.. that was one hour over and over again… I’m dropping the extended cable since I no longer get SPEED… Thanks dummies… I got railroad spikes for you if those nails ever come loose!!

Mark S
August 29th, 2013 at 11:43 am

Fox made a huge mistake dumping the Speed Channel. Endless hours of UFC? Thanks for nothing. NASCAR, Please stay away from NBC. Cant stand them.

Kenneth G Maiden
August 29th, 2013 at 1:41 pm

Fox Sport 1 channel really sucks. It is just another Sportscenter show…like we needed another one.

Speed was good but had gone downhill some over the last year, but the new channel has nothing going for it.

How can TV executives be so out-of-touch with us – the viewer?

Jim
August 29th, 2013 at 1:53 pm

I loved SPEED, especially its Sunday night shows. I’m having a hard time with FOX1. We don’t need desk jockeys with shi- eating grins on a taped loop all night. There are two true sports in the world, bull fighting and auto racing. SPEED had half of that covered. WTH I’m I watching now on FOX1? NBC’s sugar coated NASCAR coverage in the past was awful. What is going on at NASCAR and FOX???

Brian Landis
August 29th, 2013 at 3:08 pm

The least Fox could have done is keep on some of the programs that people liked the most, or even leave the speed network alone and put Fox 1 on another channel. The new Fox 1 program reminds me a lot of “The View”, which I’m sure most racing fans can’t stomach either. Fox even put a blond on the panel, to ask all the questions. You would think that retired football, baseball and basketball players would have better things to do in their retirement than demoralize themselves on this “sissy” talk show.
Looking else where for my racing news. Shame on Fox.

Don Weathersbee
August 31st, 2013 at 8:40 am

Fox Sports 1 are IDIOTS for doing away with SPEED!!! Their NASCAR coverage is a joke,….no qualifying and less practice telivised. Also “Race Day” was 2 hours long,….now 1 hour if we’re lucky!?! They better have kept Darrel Waltrip and Larry Mac or they might as well shut down! I’m ready to cancel my cable service1 Wake up NASCAR and do something before you lose your fan base and go broke!!

Howie H. Mpls./St Paul
August 31st, 2013 at 11:41 am

yea I agree nascar is #1sport we need more nasacr new highlight not ufc fighter a rod give more of whats viewer want whats number 1 get more highlight how can u have a race csnt=see highlight frim fox for so long

paul
August 31st, 2013 at 10:48 pm

please bring back speed chan. fox 1 sucks I’m into cars tracks racing

don delisle
September 1st, 2013 at 12:40 pm

I have Comcast and paid extra for the package so I would get the Speed TV chanel, all the other racing and car and truck shows are gone I called and canceled my sports package thanks FOX 1 !!!!

Rick
September 2nd, 2013 at 12:30 am

FS1 and FS2 are a total waste of time for Motorsports fans. Speed may not have been the highest level of professionalism but it sure beats what Fox is putting out there now. Regis P, are you kidding me?????

John K
September 2nd, 2013 at 1:14 pm

I AGREE WITH EVERYONE ELSE FOXSPORTS1 SUCK.

KEN GORTON
September 3rd, 2013 at 1:59 pm

NASCAR continues trying to manipulate the public into becoming the image of race fans they desire to have watch what has become professional wrestling on wheels. The strongest points of NASCAR is their belief in God and Country.

LTM
September 3rd, 2013 at 4:14 pm

Fox sports1 and 2 are terrible you don’t show enough racing 1hour only on Sunday then have to go back and forth on those 2 channels to watch only an hour here or there. Race fans want to watch as much as possible now you have taken that away. We need the Speed Channel NBC we will see how good you will be!! We don’t need other Espn channels to watch already to many.Do what the Racing viewers want get us a channel like we had SPEED. This is all awful.

MED
September 4th, 2013 at 12:25 pm

AND FX1 is not in HD on Verizon Fios. Crap video of Nascar qualifying (trucks, Nationwide) etc. BOGUS. At least SPEED was on in standard and HD.

Rick H.
September 4th, 2013 at 2:06 pm

dropped t.v. package as soon as I seen the end of speed channel. fox sucks, is out of touch with motorsports fans. I don’t need their brain numbing crap. i’m a REAL racer

mike meador
September 4th, 2013 at 5:01 pm

Boring anyway,round and round and round and round.Go and watch proper racing WRC or ALMS or grassroots.The only good racing from over the pond is INDY cars even with there silly fenders….

Michael Schoomie
September 5th, 2013 at 10:14 am

I agree withal the negative things said about Fox 1. It really is a waste of time. Hope it fails and speed channel comes back. I won’t watch it.

Jim Clymer
September 5th, 2013 at 12:25 pm

I’m really disappointed with the big hupla that was made about Fox Sports 1. We don’t need anymore broadcasts about college football or anything that doesn’t relate to motorsports. Previous people hit it right on the head. I miss the other shows relating to car and truck repairs and restorations. Enjoyed watching hours of NASCAR qualifying. Fox you bad!!!!!!!!!!!!!!!

Rich Balint
September 7th, 2013 at 6:03 am

fox sports 1 isn’t very good.no raceday before race today,no reruns when I miss a race ,no Knoxville nationials or other sprint car races. all they have that I like is truck races and the same old sports news that is on espn and games.

bea jenkins
September 7th, 2013 at 11:45 pm

YES, yes and yes fox 1 fox foot ball not nascar, need speed back. I too don’t like fox changes they are out of touch with nascar fans, auto racing and anything with autos,how to’s etc shows fox ur excutive bosses are lost!!!!!

bill french
September 8th, 2013 at 11:58 am

NBC sucked when they had NASCAR about 10 years ago. They always gave short shift when it came to racing. If a football game ran long you missed the start of the race. Or they would cut into the end to show some other game of the week.

FOX1 also sucks right now, I hope they can figure out what they want to do because right now it looks like a pack of drunk monkeys are doing the programming.

Mark Muylaert
September 9th, 2013 at 8:23 am

They sure did change the landscape again. We’re back to the 50’s with racing coverage. I’m glad I have SiriusXM radio! At least I can listen to NASCAR talk. NASCAR.com isn’t worth the effort it takes to open it and wait for the stupid banners to load – if they do, and then look for the information I want. FOX1, which reassured NASCAR fans that they wouldn’t reduce racing coverage – bull! If I want to watch idiots beat the crap out of each other in a cage I can go to NBC or ESPN. FOX Sports live for 12 hours? With 15 minutes of content and 11 3/4 hours of rerun. Racing fans have nothing. I think it is a trial by NASCAR to get the fans at the races, but it’s going to backfire.

Cindy
September 10th, 2013 at 9:49 am

OK there was one big channel missed here that helped launch Nascar and Speed Channel It was called the Nashville Network. Television coverage of stock car racing got better becaise of the Nashville Network and I warned Kenny Wallace that the end of Speed Channel would not be good for stock car racing. Guess what ? He did not agree with me. Maybe cause Fox Sports 1 hired him.

The way I see it Nascar is self destructing just like Indy car racing did due the BS politics Tony George caused.

Bye Bye Nascar.

PS Good idea to drop the premium channels. No more Speed Channel. Why pay extra ?

Tom
September 10th, 2013 at 4:36 pm

Bring back SPEED Channel!! I have Time Warner and can’t get the new FOX channel. I see the programming on TV Guide and it sucks. Does anyone still carry Speed Channel?

Mike
September 11th, 2013 at 3:27 pm

Fox one sucks bring back this real speed Channel

Handyman
September 12th, 2013 at 6:50 pm

I cannot afford cable. I love NASCAR and would like for my regular tv channels to take the races seriously. Nascar getting all their time not sharing the time with football or any other sports. Help us poor folks…

Dottie
September 12th, 2013 at 7:12 pm

I wish the speed channel was back. fox 1 is a joke I liked having race hub on at the same time. I dont watch fox 1 I record race fast forward commercials will not watch and will not purchase products. I agree the shows are like the view and other talk shows mindless idiots.

marcia stevens
September 12th, 2013 at 11:14 pm

I like fox sports one like it or don’t watch tv at all

james
September 13th, 2013 at 1:26 pm

Could definately appreciate more inside the car camera action, a lot less commentary from DW and the other know-it-all b.s. PLEASE, just let us hear and watch the race and SHUT UP, or at least pause to breathe.

Edward
September 13th, 2013 at 2:40 pm

I agree with all the negative comments about FS1. I wasn’t expecting the demise SPEED. Ads led you to believe that FS1 was an additional channel. I also miss the sunday night lineup and the qualifying and the race repeats. I watched less than 5 minutes of FS1 when it debuted, then programed it out of my channel list. I also agree with the comments about the commercials during races. I have started the recording/commercial zapping. It is rediculous missing 3 to 5 laps of the races watching this stuff I’m not buying anyway.

beywulf
September 16th, 2013 at 11:19 am

I don’t have cable and cannot watch any nascar races except daytona. what happened to the good ol american racing? nothing but money hungry fools. put nascar on antennae tv.

Victor
September 16th, 2013 at 11:46 am

After watching Nascar on ESPN any network could do a better job at race coverage. ESPN your station for commercials after commercials. I missed more action during the commercials. I know all sell spots on TV to keep the network going, but ESPN must have a ton by their commercial count per race.

Matt Held
September 16th, 2013 at 12:16 pm

Very disappointed in FS1. Speed covered it all and had excellent show such as Wind Tunnel and Speed Center. Now we see UFC and soccer and talk shows that have nothing to do with racing. Other content can be seen on 12-15 other channels…a college football game for some D2 or D3 conference 1500 miles away…really? Some content was moved to FS2, but many people I know don’t get that channel. This change may not impact diehard NASCAR fans like me…I’ll still watch races and attend when I can. But it will hurt NASCAR in the long run. Shows like NASCAR Performance and Trackside (when it had substance) were wonderful for learning inside info on how drivers and teams dealt with different tracks, how the cars worked, etc. There were still shows that helped fans learn about NASCAR. Now they are gone and new fans have no where to learn about the sport…FS1 is useless.

Debbi
September 17th, 2013 at 1:20 pm

FS1 is a joke unless you want to watch everything except cars. There is no relationship to Speed, and never will be. FS1 comes with my Time Warner package or it wouldn’t be on my list. I am moving soon, and it won’t be on my radar. Too bad! I have always enjoyed the races (all kinds) and commentary.

Jeanne
September 17th, 2013 at 3:33 pm

We need SPEED channel BACK, or something like it to cover all types of racing, motorsports, and even the other auto related shows that were on SPEED. The new sports channel is a joke….

Linwood
October 31st, 2013 at 3:39 pm

I have come to despise all cable and satellite products as they are over priced and lacking in any real value.

I may have missed something but is there some GOOD reason auto racing of any kind cannot be seen on broadcast television?

{If ALL Americans boycotted their overpriced programming the situation would change for the better}

Russ
November 8th, 2013 at 2:39 pm

Really, I am just a gear head that wants our speed channel back. Not more golf, UFC , soccer, football, and mindless babble .
I am done paying for useless cable programing , I am going back to on air TV.

Thanks you FOX

Scooter
December 1st, 2013 at 12:57 pm

I live North of the border and I really miss the Speed channel. I hope NBC comes up with their own version of the speed channel. I never get the truck races or any of the qualifying for the other two series. I would gladly pay more for another channel as long as it would pertain to racing exclusively. Come on NBC, show us you are really one step ahead of FOX

Ed
August 12th, 2014 at 10:38 am

first i could not watch indycar last yr it was f1
this year it is nascar i guess i will give up my lifetime addition to racing i cant afford all of those channels now
kerry

kerry
February 12th, 2015 at 3:51 pm

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